Kim Kardashian introduced a new bra from her $4B company SKIMS this week.
The new underthing is called the Multi-Way Bra and it is selling for $58 online.
The bra is unique in that the straps can be changed around to 30 different positi
ons. Fans on Instagram called it 'genius' and 'soooo clever.'
The 43-year-old lingerie designer modeled the bra herself at home with her hair down and no makeup on.
The mother of four was in the nude version as she moved the straps around to illustrate how the bra can work with just about any outfit, even a one-shoulder dress.
The bra also comes in black, brown and several shades of nude.
Kim Kardashian introduced a new bra from her $4B company SKIMS this week. The new underthing is called the Multi-Way bra and it is selling for $58 online
The bra is unique in that the straps can be changed around to 30 different positions. The 43-year-old designer modeled the bra herself at home with her hair down and no makeup on
Kim also slipped on a pal lavender dress that had one shoulder to show fans how well this bra goes with certain dresses.
She was in a room that had a low ivory sofa and matching coffee table in the background.
'One solution for all your needs,' it says on her SKIMS page.
'This game-changing, lightly lined underwire bra is designed with four strap loops and removable straps that can be adjusted to wear 30 different ways — with every neckline and for any occasion.
'Features a plunge neckline, interior silicone technology for max grip, and side boning for added support.
'Some of the ways to wear it include: halter, strapless, one shoulder, criss-cross, and so many more. Pair the removable, adjustable center back strap with a bra extender for an invisible look under low-back styles. Fits true to your SKIMS bra size.'
It also said on the SKIMS page that it is a lightly lined underwire bra with removable adjustable straps.
There are four strap loops on each cup for convertibility, Silicone dot technology at inner cup and wing for grip, Side boning for added support.
It can be paired with bra extender for low back solution, can be worn as a halter, strapless, low back, and more, the site also noted.
The mother of four was in the nude version as she moved the straps around to illustrate how the bra can work with just about any outfit, even a one-shoulder dress
This comes a week after Sarah Paulson said she is looking forward to acting with Kim Kardashian in the legal drama All's Fair.
The 49-year-old star will feature alongside the reality queen in Ryan Murphy's series about an all-female divorce law firm and expects to have a 'great time' with Kardashian based on the pair's previous meetings.
Speaking to Us Weekly at the premiere of her new film Hold Your Breath : 'She's always been so lovely to me the few times I've met her, and I have no reason to think anything other than like it's going to be a great, great, good time. I'm meeting her for the first time tomorrow night, so I'm excited.'
Here Kim is seen modeling a more traditional bra from SKIMS
Kardashian has said in the past that her modeling the items herself has helped the company
When Kim was in her blonde phase she was photographed in this mini dress
The Ratched star added: 'My experience with Kim Kardashian has always been one of real joy. I love watching ('The Kardashians').'
Kim has previously acted in the anthology series American Horror Story: Delicate and Paulson has no intention of questioning her ability as a performer.
She said: 'I feel like we live in a scary world right now where there's a lot of terrifying aspects to just being alive, in terms of living on the planet we're living on. And certainly one of the things to be celebrated is the idea of a bunch of women coming together to make a TV show.'
Kardashian is currently studying to become an attorney and is excited that she will be able to explore the same world on screen in the show.
She told Variety earlier this year: 'I'm going to be playing a high-powered divorce attorney. I will be channeling Laura Wasser if that resonates with anybody. … I'm really excited about it. That confidence that [Ryan] believes in me to take this project on means so much to me. It feels so right as a character that I could be a lawyer in real life and play one on TV.'
